What is an active user?Īn active user is a metric that businesses and developers use to track the number of unique visitors who access their website or application within a defined time frame.
#App monthly active users how to
In this article, we define what an active user is, describe why they're important, explore ways to track them and explain how to track your monthly users. Learning about active users can help you better understand why they matter for your business and what strategies you can implement to track them. Measuring active users is an important indicator of an application's or website's success.
#App monthly active users free
Voice and video calls are excluded from the free data provisions.Active users are a key metric for businesses and developers who conduct e-commerce or have web and mobile applications.
#App monthly active users download
Customers can download the free app data at In addition, ayoba lite is now also available for web access at which is proving to be popular with users who are short on space on their devices. MTN customers are automatically allocated free data to use the ayoba features including messaging, browsing, gaming, and listening to music. Localised content is available through these channels that aim to entertain, educate, and empower communities.Īyoba is available to MTN and non-MTN customers. We have also identified the gaps in our markets heightened by the pandemic, particularly in terms of the literacy of subscribers and through our education micro-app available in ayoba we have launched numerous channels with key strategic partners focused on specific areas of education ranging from entrepreneurial education to country-specific curriculum content for students, which include educational explainer videos on topics ranging from math, science, and the art of storytelling.Īyoba users can send and receive encrypted messages in 22 diverse languages, share photos, videos, files, voice notes and even their location, and can also subscribe to live channels. In addition, users now have access to a range of 35 micro-apps, including MTN Online School (SA) and MTN MoMo (Ghana), adding even more content to a deep and hyper localised offering. With over 180 content channels ranging from Sports, News, Music & Artists, Health & Wellness, Careers, Fashion & Beauty, Education and Travel – a huge increase from the 128 at the start of the year. We look forward to even bigger growth in 2022, as we see progress from the new features, content and general improvement that will be launching throughout the year.”Īyoba offers users access to digital and rich media services through channels, micro-apps, and payment solutions, embedded within a single African Super App. This growth is also due to the hard work of our team, and of course, the loyalty and enthusiasm of our users, who are always our first priority. This is a clear sign that the African market really enjoys ayoba, and we are here to stay.
Ayoba has also hosted two hackathons this year, with the aim of guiding young developers on micro-app development.Ĭommenting on the achievement, ayoba Chief Executive Officer, Burak Akinci said: “ Our progress in 2021 has been considerable, growing in excess of 4 million users. In 2021, ayoba received the Best OTT Brand of the Year accolade at the Marketing World Awards and recently was awarded the Best Mobile App from Bonteh Digital Awards. In its two years of existence, ayoba has grown significantly and continues to be recognised by various bodies. “MTN’s Ambition 2025 strategy is to drive digital and financial inclusion across Africa, via ayoba we intend to reach 100 million monthly active users by 2025, ensuring more people reap the social, economic, and developmental dividends of being online,” concludes Serigne. “We celebrate this milestone and are pleased that through ayoba we can provide access to affordable communications, so that millions of people across our markets can enjoy the benefits of a modern connected life”, says MTN Group Digital and Fintech Officer, Serigne Dioum. The ayoba platform aims to harness growth in the African digital economy by breaking down barriers such as limited access to the internet and digital services, low smartphone penetration, lack of locally relevant content, and affordability. 2021 has been a fast-paced year so far for ayoba, who celebrated its second year in operation in May 2021. MTN in partnership with ayoba, has reached an exciting milestone of over 10 million monthly active users.
0 kommentar(er)
